Affiliate Disclosure
How Sunmaj earns commissions, identifies commercial relationships and maintains editorial independence.
Our Approach to Affiliate Partnerships
Sunmaj provides independent travel guides, comparisons and practical planning information for UK travellers.
Running a travel website involves costs, including research, content production, website hosting and maintenance.
One way Sunmaj may support these costs is through affiliate partnerships with travel-related businesses. This page explains how those relationships work and what they mean for readers.
Some links on Sunmaj may be affiliate links. If you click one of these links and make an eligible booking or purchase, Sunmaj may earn a commission from the provider.
We aim to make commercial relationships clear and maintain independent editorial judgement.
1. What Is an Affiliate Link?
An affiliate link is a link containing tracking information that allows a provider or affiliate network to identify a qualifying referral.
If a reader follows an affiliate link and completes an eligible transaction, Sunmaj may receive a commission or other agreed referral payment.
Not every link on Sunmaj is an affiliate link. Many links are included simply to help readers find official information or useful resources.
2. Does Using an Affiliate Link Cost More?
Sunmaj does not add a separate charge to a booking or purchase because a reader uses an affiliate link.
However, prices, availability, fees and booking conditions are determined by the relevant provider. We cannot guarantee that an affiliate-linked offer is the lowest available price.
We encourage readers to compare suitable alternatives before making a booking.
3. Types of Affiliate Partnerships
Sunmaj may participate in affiliate programmes involving travel-related products and services, including:
- Hotels and other accommodation providers.
- Flights and travel booking services.
- Airport transfers and ground transport.
- Rail and coach travel.
- Attractions, tours and activities.
- Travel insurance and other travel-related services.
- Travel accessories and planning products.
These categories describe potential commercial relationships and do not mean that Sunmaj currently has an active partnership in every category.
4. Editorial Independence
Affiliate partnerships should not determine Sunmaj’s editorial conclusions.
We aim to assess travel options according to factors relevant to readers, including cost, convenience, flexibility, suitability and important limitations.
We may recommend an option without an affiliate relationship or advise against a commercially available option where our assessment supports that conclusion.
Read our Editorial Policy for more information about our research and editorial standards.
5. How We Identify Affiliate Links
Where an article or comparison contains affiliate links, we aim to provide a clear disclosure that readers can see before engaging with the relevant commercial recommendations.
Depending on the content, this may appear near the beginning of an article or close to the relevant recommendation.
Affiliate links may also be identified through appropriate technical link attributes, including the sponsored attribute.
6. Sponsored Content and Paid Promotions
Sponsored content and paid promotions are different from ordinary affiliate referrals.
If Sunmaj publishes content created as part of a paid commercial arrangement, we aim to identify that relationship clearly using an appropriate label.
A commercial partnership should not be presented as an independent editorial recommendation without suitable disclosure.
7. Prices, Availability and Booking Conditions
Travel prices and availability can change frequently.
Any price or example shown on Sunmaj may differ from the price available when a reader visits the provider’s website.
Before booking, readers should review the final price, cancellation rules, baggage allowances, refund conditions, payment charges and other relevant terms.
8. Third-Party Websites and Transactions
When readers follow links to external providers, they leave Sunmaj and interact with websites operated by third parties.
Unless explicitly stated otherwise, Sunmaj is not the seller, booking agent or contracting party for transactions completed on those websites.
The third-party provider is responsible for its own booking process, service delivery, terms and customer support.
9. Affiliate Tracking and Cookies
Affiliate providers or networks may use tracking links, cookies or similar technologies to attribute qualifying referrals.
The technologies involved depend on the relevant provider and how its affiliate programme operates.
For information about cookies and personal data, please read our Cookie Policy and Privacy Policy.
10. Our Commitment to Readers
Our purpose is to help UK travellers make informed decisions rather than encourage unnecessary bookings.
We aim to explain relevant advantages, disadvantages and costs, including circumstances in which an alternative may be more suitable.
A commercial relationship should never replace a useful, independent assessment of what matters to the traveller.
11. Changes to This Disclosure
Sunmaj may update this Affiliate Disclosure as commercial relationships, advertising practices or relevant requirements change.
Questions About Affiliate Relationships?
For general questions: info@sunmaj.co.uk
For legal or disclosure-related enquiries: legal@sunmaj.co.uk