Privacy Policy

Last updated: [Insert date]

Sunmaj respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how Sunmaj (“Sunmaj”, “we”, “us” or “our”) may collect, use, store and share information when you visit Sunmaj.co.uk, contact us, subscribe to our communications or otherwise interact with our website.

This policy is intended to explain our practices in clear language and should be read alongside our Cookie Policy, Terms of Use and Affiliate Disclosure.

1. Who we are

Sunmaj is an independent travel resource created to help UK travellers make smarter, better-informed travel decisions through practical guides, comparisons and money-saving travel advice.

For the purposes of applicable UK data protection law, the person or organisation operating Sunmaj is responsible for deciding how and why personal information collected through this website is processed.

Website: Sunmaj.co.uk
Contact: [Insert contact email address]

If you have questions about this Privacy Policy or how your personal information is handled, you can contact us using the details above or through our Contact page.

2. Information we may collect

The information we collect depends on how you interact with Sunmaj.

Information you provide directly

You may voluntarily provide personal information when you:

  • Contact us through a contact form
  • Send us an email
  • Subscribe to an email newsletter or mailing list
  • Leave a comment, if commenting is enabled
  • Participate in a survey, promotion or other feature
  • Otherwise communicate with us

This information may include your name, email address and any information you choose to include in your message.

Please avoid sending sensitive personal information unless it is genuinely necessary.

Information collected automatically

When you visit Sunmaj, certain technical information may be collected automatically by our website, hosting provider, analytics services or other technologies we use.

Depending on our website configuration, this may include:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Approximate geographic location
  • Referring website or source
  • Pages viewed
  • Time spent on pages
  • Links clicked
  • Date and time of visits
  • Other technical or usage information

Some of this information may be collected through cookies and similar technologies.

3. How we use your information

We may use information collected through Sunmaj to:

  • Operate and maintain the website
  • Respond to enquiries and messages
  • Provide services or information you request
  • Understand how visitors use our website
  • Improve our content, design and user experience
  • Identify technical problems and maintain website security
  • Measure the performance of our articles and pages
  • Understand which content is useful to our audience
  • Send email communications where you have signed up to receive them
  • Manage affiliate relationships and measure referrals where applicable
  • Prevent fraud, misuse or security threats
  • Comply with legal and regulatory obligations

We will not use personal information for purposes that are incompatible with the reasons it was collected unless permitted or required by law.

4. Our lawful bases for processing

Where UK data protection law applies, we need an appropriate lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Consent — where you have actively agreed to a particular use of your information, such as subscribing to certain email communications or agreeing to particular cookies or tracking technologies where consent is required.

Legitimate interests — where processing is reasonably necessary for our legitimate interests, or those of a third party, and those interests are not overridden by your rights and interests. This may include activities such as maintaining website security, responding to enquiries, understanding website performance or improving our services where appropriate.

Legal obligation — where processing is necessary for us to comply with a legal requirement.

Contract — where processing is necessary to take steps at your request before entering into a contract or to perform obligations under a contract with you, where applicable.

The appropriate lawful basis will depend on the specific processing activity.

5. Analytics

Sunmaj may use analytics services to understand how visitors interact with the website.

Analytics may help us understand information such as which pages are visited, how visitors arrive at Sunmaj, how long they spend on the website and which content performs well.

Depending on the analytics service and configuration used, information may be collected through cookies or similar technologies.

Where consent is required for analytics technologies, we aim to obtain the appropriate consent before using them. Current UK rules cover cookies as well as other technologies that store information on, or access information from, a user’s device. (ICO)

You can find further information about the technologies used on Sunmaj and available choices in our Cookie Policy and cookie consent settings.

6. Email communications

If Sunmaj offers an email newsletter or other email updates, we may collect your email address and, if requested, your name or other information you voluntarily provide.

We may use this information to send you the communications you requested.

Where consent is the basis for sending marketing emails, you can withdraw your consent at any time by using the unsubscribe link included in our emails or by contacting us.

We may use a third-party email service provider to manage subscriptions and deliver emails. If so, that provider may process personal information on our behalf in accordance with its own contractual and privacy obligations.

We will update this Privacy Policy where appropriate to identify significant service providers used by Sunmaj.

7. Cookies and similar technologies

Sunmaj may use cookies and similar technologies to operate the website, remember preferences, understand website usage and, where applicable, support analytics, affiliate tracking or advertising.

These technologies may include:

  • Strictly necessary cookies
  • Preference or functionality technologies
  • Analytics technologies
  • Affiliate tracking technologies
  • Advertising or marketing technologies, if used

Not all cookies or similar technologies require consent. Where UK law requires consent, we aim to provide visitors with appropriate information and choices before the relevant technologies are used. ICO guidance states that visitors must receive clear information about applicable storage and access technologies, including their purposes, relevant third parties and duration; consent, where required, must involve a clear positive action. (ICO)

For more information, please see our Cookie Policy.

8. Affiliate links and tracking

Sunmaj may participate in affiliate programmes.

When you click certain affiliate links, the relevant affiliate network or merchant may use cookies, link tracking or similar technologies to record that you were referred by Sunmaj.

This tracking may allow the affiliate provider to attribute a booking or purchase to Sunmaj so that we can receive a commission.

Affiliate providers operate their own websites and may process information according to their own privacy policies.

Where affiliate tracking involves technologies that require consent under applicable law, those technologies should be managed in accordance with our consent arrangements.

For more information about how Sunmaj earns money through affiliate partnerships, please see our Affiliate Disclosure.

9. Third-party links

Sunmaj contains links to third-party websites.

These may include airlines, hotels, booking platforms, tourism organisations, government websites, financial service providers, transport operators and affiliate partners.

Once you leave Sunmaj and visit a third-party website, that organisation’s privacy policy and terms will apply.

We are not responsible for the privacy practices, security or content of third-party websites.

We encourage you to review the privacy policy of any third-party service before providing personal information.

10. Who we may share information with

We do not sell your personal information.

We may share or allow access to information where reasonably necessary with trusted service providers that help us operate Sunmaj.

Depending on the services we use, these may include providers of:

  • Website hosting and infrastructure
  • Website security and performance
  • Analytics
  • Email marketing
  • Contact forms
  • Cookie consent management
  • Affiliate tracking
  • Advertising, if introduced in the future
  • Professional or technical services

We may also disclose information where required by law, regulation, court order or other valid legal process, or where reasonably necessary to protect our rights, users or website.

Service providers that process personal information on our behalf should only use that information for the purposes for which they have been engaged, subject to applicable contractual and legal requirements.

11. International transfers

Some of the third-party services used to operate Sunmaj may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we aim to ensure that appropriate protections are in place as required by applicable data protection law.

The specific safeguards used may depend on the destination country and the service provider involved.

12. How long we keep information

We aim to retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, security or operational requirements.

Retention periods may vary depending on the type of information.

For example, contact correspondence may be retained for as long as reasonably necessary to manage the enquiry, while email subscription information may generally be retained until you unsubscribe or the information is no longer needed, subject to any limited records we need to maintain to respect your preferences.

Information collected through cookies or similar technologies may have different retention periods, which should be described in our Cookie Policy or cookie consent tool where applicable.

The ICO advises that privacy notices should explain why personal data is processed, how long it is kept and who it is shared with. (ICO)

13. How we protect information

We take reasonable technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

14. Your data protection rights

Depending on your circumstances and applicable law, you may have rights relating to your personal information, including the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information in certain circumstances
  • Request restriction of processing in certain circumstances
  • Object to certain types of processing
  • Request transfer of certain information where applicable
  • Withdraw consent where processing is based on your consent

These rights are subject to applicable legal conditions and exemptions.

To exercise a relevant right, please contact us at [insert contact email address].

You may also have the right to raise a concern with the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

15. Children’s privacy

Sunmaj is a general travel information website and is not specifically directed at children.

We do not knowingly seek to collect personal information from children through the website.

If you believe that a child has provided personal information to us inappropriately, please get in touch with us so that we can review the situation and take appropriate action.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Sunmaj, the services we use, our data practices or applicable legal requirements.

When we make changes, we may update the “Last updated” date at the top of this page.

We encourage visitors to review this policy periodically.

17. Contact us

If you have questions about this Privacy Policy, your personal information or how Sunmaj handles privacy, please get in touch with us:

Sunmaj
Website: Sunmaj.co.uk
Email: [Insert contact email address]

You can also reach us through our Contact page.

Before publishing: This is a tailored starting draft, but you’ll need to replace the placeholders and align it with the actual services installed on Sunmaj—especially your analytics provider, cookie consent solution, email platform, hosting and affiliate networks. The Privacy Policy and Cookie Policy should describe what the site actually does. Current ICO guidance also makes clear that visitors need information about cookies/storage technologies and that consent or another applicable exception must be handled correctly. (ICO)