Editorial Policy

Our Commitment to Trustworthy Travel Information

Sunmaj helps UK travellers make better-informed travel decisions through practical guides, comparisons and research-led advice.

Travel planning involves changing prices, different providers and competing options. Our aim is to explain those choices clearly, including the costs, benefits, limitations and trade-offs that matter before booking.

This policy explains how we research, create, review and maintain content published on Sunmaj.

1. Our Editorial Principles

We aim for every Sunmaj guide to be:

• Useful: Focused on real travel decisions.
• Clear: Written in straightforward language.
• Independent: Guided by editorial judgement rather than commissions.
• Transparent: Clear about estimates, assumptions and limitations.
• Relevant: Where appropriate, reflecting UK departure points, sterling costs and UK traveller requirements.

2. How We Research Our Content

Our editorial team uses sources appropriate to each subject. These may include official tourism organisations, government travel advice, airports, transport authorities, airlines, rail operators, accommodation providers, booking platforms, financial providers and attraction websites.

We aim to check important factual claims against suitable sources, particularly when information could affect costs, safety or travel arrangements.

Entry requirements, passport rules and travel restrictions should always be checked against current official guidance before travelling.

3. Prices and Travel Costs

Travel prices change according to dates, availability, demand, departure location, booking conditions and other factors.

Where practical, we explain the assumptions behind example prices, including travel dates, departure points, trip length, traveller numbers and accommodation type.

Unless explicitly stated otherwise, prices on Sunmaj are indicative planning figures, not live quotations or guaranteed booking prices.

4. Sunmaj Budget Snapshots

Our Budget Snapshots illustrate possible trip costs under different travel styles or scenarios.

They may include flights, accommodation, food, local transport and activities. The figures are intended to support planning and comparison, not to guarantee the amount a traveller will spend.

5. How Our Comparisons Work

Sunmaj comparisons assess factors relevant to the decision being made. These may include price, convenience, accessibility, journey time, baggage rules, location, flexibility and suitability for different travellers.

We recognise that the best option depends on individual priorities. Our comparisons aim to explain the trade-offs rather than declare one universal winner.

6. Sunmaj Scorecards

Some guides include a Sunmaj Scorecard, which represents an editorial assessment against stated criteria.

These scores are not scientific measurements, official ratings or guarantees. They are intended to make our assessment easier to understand.

7. Sunmaj Verdicts and Recommendations

A Sunmaj Verdict summarises our editorial conclusion after considering the information presented.

We aim to explain why an option may suit particular travellers, recognising that different budgets, interests and circumstances can lead to different choices.

8. Affiliate Links and Commercial Relationships

Sunmaj may receive commissions when readers use certain links to book travel or purchase products and services.

Affiliate relationships should not determine our editorial conclusions or cause us to recommend an unsuitable option.

Where relevant, we disclose commercial relationships. Read our Affiliate Disclosure for further information.

9. Sponsored Content

If Sunmaj publishes sponsored or commercially commissioned content, we aim to identify that relationship clearly.

Commercial partners should not present paid promotional opinions as independent Sunmaj editorial conclusions.

10. External Links and Official Sources

We link to third-party websites when they provide useful information, verification or booking options.

External websites operate independently and may change their content, prices, services and policies. Linking to a website does not imply endorsement of everything it publishes.

11. AI-Assisted Content

Sunmaj may use artificial intelligence and other digital tools to support research organisation, planning, drafting, editing and formatting.

AI assistance does not replace editorial responsibility. We aim to review published material and verify important factual information against appropriate sources rather than relying solely on AI-generated output.

The Sunmaj Editorial Team remains responsible for the material selected for publication.

12. Images and Visual Content

Sunmaj may use original graphics, licensed photography, stock images, AI-generated visuals and other appropriately sourced imagery.

Some images are illustrative and may not represent the exact appearance or current condition of a destination, hotel, attraction or travel service.

13. Keeping Content Up to Date

Travel information changes frequently. We aim to review important content when appropriate, especially where outdated details could affect travel decisions.

Articles may display publication or review dates. However, we cannot guarantee that every detail remains current at all times.

Readers should verify critical information with the relevant official provider or authority before booking or travelling.

14. Corrections and Accuracy

We aim to publish accurate information, but errors can occur. Where a significant factual error is identified, we aim to correct it within a reasonable timeframe.

Readers can report inaccuracies or outdated information to info@sunmaj.co.uk. Please include the article URL and details of the information requiring review.

15. Editorial Independence

Sunmaj’s long-term purpose is to provide an independent travel resource that helps UK travellers understand their options and make informed decisions.

Commercial relationships may help support the website, but they should not replace independent editorial judgement.

16. Policy Updates

We may update this Editorial Policy as Sunmaj develops, our processes change or new services are introduced.