Editorial Policy

Our commitment to useful, trustworthy travel information

At Sunmaj, our goal is to help UK travellers make smarter, better-informed travel decisions.

Travel planning often involves comparing changing prices, different providers and multiple ways of reaching or experiencing a destination. We aim to make those decisions easier by producing clear, practical and independently researched travel guides and comparisons.

This Editorial Policy explains how the Sunmaj Editorial Team researches, creates, reviews and updates our content.

Our editorial principles

Every Sunmaj guide is created with the reader in mind.

We aim for our content to be:

Useful — We focus on information that can genuinely help you plan or make a travel decision.

Clear — We explain options and trade-offs in straightforward language.

Independent — Our editorial conclusions are not determined by affiliate partnerships or commercial relationships.

Transparent — Where information is based on example prices, estimates or editorial judgement, we aim to make that clear.

Relevant to UK travellers — Wherever appropriate, we consider UK departure points, prices in pounds sterling and the practical realities of travelling from the UK.

Our aim is not simply to inspire travel. We want to help readers understand their options before they book.

How we research our content

The Sunmaj Editorial Team researches each guide using sources appropriate to the subject.

Depending on the article, these may include:

Official tourism organisations
Government travel advice
Airports and transport authorities
Airlines and rail operators
Hotel and accommodation providers
Travel booking platforms
Financial service providers
Official attraction websites
Other relevant and reputable sources

For information that can have important consequences—such as entry requirements, passport rules or official travel restrictions—we encourage readers to verify the latest information directly with the appropriate government or official authority before travelling.

Travel information changes frequently, and no online guide should replace current official advice.

How we handle prices and travel costs

Travel prices can change quickly.

Airfares, hotel rates, package holiday prices, train fares and other travel costs can vary depending on factors including travel dates, departure point, demand, availability and how far in advance you book.

When Sunmaj includes prices or cost examples, we aim to provide enough context to help readers understand what those figures represent.

Where appropriate, we may include:

The dates used for our research
The UK departure airport or station
The number of travellers
The length of the trip
The type of accommodation
The date prices were checked
Any relevant assumptions used in our calculations

Prices shown on Sunmaj should generally be treated as examples or indicative figures rather than guaranteed prices, unless explicitly stated otherwise.

We encourage readers to check current prices with the relevant provider before making a booking.

Sunmaj Budget Snapshots

Our Budget Snapshots are designed to help readers understand what a particular trip might realistically cost under different travel styles or scenarios.

These may include example costs for areas such as flights, accommodation, food and drink, local transport and activities.

Budget Snapshots are illustrative planning tools. They are not quotes or guarantees of the price you will pay.

Where possible, we explain the assumptions behind the calculation so readers can better judge whether the example is relevant to their own trip.

How our comparisons work

Sunmaj publishes comparisons designed to help travellers choose between destinations, airlines, airports, transport options, travel products and other alternatives.

We aim to compare the factors we believe are most useful to the decision being made.

These may include:

Price and overall value
Convenience
Accessibility from the UK
Travel time
Baggage policies
Location
Flexibility
Ease of getting around
Things to do
Suitability for different types of traveller

The importance of each factor will depend on the subject of the comparison.

There is rarely one travel option that is objectively best for everyone. For this reason, our comparisons aim to explain who each option may be best suited to, rather than simply declaring a universal winner.

Sunmaj Scorecards

Some Sunmaj guides include a Sunmaj Scorecard.

These scores represent our editorial assessment of a destination or travel option against specific criteria.

Depending on the guide, those criteria might include value for money, accessibility from the UK, ease of getting around, things to do, food and drink or suitability for a short break.

Sunmaj Scores are editorial assessments, not scientific measurements or official ratings.

We aim to apply our scoring approach consistently across comparable content, but individual travellers may naturally value certain factors differently.

The purpose of the Scorecard is to make our assessment easier to understand—not to suggest that a complex travel decision can be reduced entirely to a number.

Sunmaj Verdicts and recommendations

Our Sunmaj Verdict provides our overall editorial conclusion after considering the information presented in a guide.

Our recommendations are based on the factors we believe are relevant to the reader’s decision.

Where possible, we explain not only what we recommend but why.

A recommendation may therefore differ depending on the type of traveller.

For example, the destination we recommend for a short, budget-conscious city break may not be the destination we recommend for someone prioritising nightlife, beaches or a longer holiday.

Our goal is to help readers identify the option that best matches their own priorities.

Affiliate links and commercial relationships

Sunmaj may earn revenue through affiliate partnerships.

This means that if you click certain links on our website and make a booking or purchase, Sunmaj may receive a commission. This does not normally increase the price you pay.

Our affiliate relationships do not determine our editorial conclusions.

We do not rank a destination, travel product or provider more highly simply because we may receive a commission.

Where we believe another option is more suitable for the reader, our editorial content should reflect that assessment regardless of whether an affiliate relationship exists.

You can find more information on our Affiliate Disclosure page.

External links and official sources

We sometimes link to third-party websites to help readers verify information or access additional resources.

These may include government websites, airports, tourism authorities, airlines, transport providers and other relevant organisations.

The inclusion of an external link does not necessarily mean that Sunmaj endorses every product, service, statement or piece of content available on that website.

Third-party websites operate independently from Sunmaj, and their content, policies and availability may change without notice.

AI-assisted content

Sunmaj may use artificial intelligence and other digital tools to assist with parts of the editorial workflow, such as research organisation, content planning, drafting, editing or formatting.

AI-generated or AI-assisted material is not intended to replace editorial responsibility.

Content published under the Sunmaj name should be reviewed and edited as part of our editorial process. Where factual information is important to a travel decision, we aim to check it against appropriate sources rather than relying solely on AI-generated information.

The Sunmaj Editorial Team remains responsible for the content we choose to publish.

Images and visual content

Sunmaj may use original graphics, licensed photography, stock imagery, AI-generated images or other appropriately sourced visual content.

Some images may be illustrative rather than an exact representation of a particular hotel, flight, attraction, product or current travel experience.

Where an image is intended primarily for illustration, readers should not rely on the image alone when making a booking or purchasing decision.

Keeping our content up to date

Travel information changes.

Airlines update baggage policies. Transport fares change. Hotels alter their prices. Routes open and close. Entry requirements can be updated.

We aim to review and update important Sunmaj content when appropriate, particularly where outdated information could significantly affect a reader’s travel decision.

Where useful, an article may display a publication or last-updated date.

However, we cannot guarantee that every piece of information on Sunmaj will always reflect the latest available information.

Readers should always verify critical, time-sensitive information with the relevant official source before booking or travelling.

Corrections and accuracy

We aim to publish accurate information, but mistakes can happen.

If we identify a significant factual error, we aim to correct it as soon as reasonably possible.

We also welcome feedback from readers who believe information in one of our guides may be inaccurate or outdated.

You can contact us through our Contact page.

When contacting us about a potential correction, please include the article and the information you believe should be reviewed.

Editorial independence

The trust of our readers matters to us.

Our long-term goal is to build Sunmaj as a useful independent travel resource where UK travellers can research their options, understand the trade-offs and make more confident decisions.

Commercial relationships may help support the operation of Sunmaj, but they should not replace independent editorial judgement.

Our guiding principle is simple:

Help the reader make the smarter travel decision.

This Editorial Policy may be updated as Sunmaj grows and our editorial processes develop.